Your customer goes through a journey before they decide to become your client. It starts with realizing they have a problem or an opportunity they need solving. They will conduct educational research so they can understand their options available. When they find an approach they will look for a vendor and come to you.
The customer journey is your key to attracting and closing sales. When you understand it, you can setup touch points at every stage to attract your prospect to come to you.
The first touch point you have is the awareness stage focused on knowledge. At this stage your customer is searching for educational information about their need. There is opportunity for you to provide advice about their problems and become a trusted authority.
This is what you want to achieve before you open up the conversation about your products or services. You want to show them that you are capable of satisfying their needs before you proceed to the next touch point.
Awareness campaigns
We provide awareness campaigns to help our clients attract new followers. Our service is focused at the top of the marketing funnel and introducing your business to an audience.
Your aim will be to attract as much attention from the market so you have new prospects to engage with.
A good way to attract attention is to offer content of great value. When you offer something for free in exchange for an email, you will have a better response rate.
Our goal is to help you attract the right clients to your business. Once they connect, you can warm them up and feed them information so they come to you when they are ready.
Campaigns available
Targeted Facebook Campaigns
Use our Facebook skills to talk to the right audience. We use special software with hidden keywords for lower bid costs.. We access an entire layer of keywords that is not accessible unless you have the software. This gives you a competitive edge over your competitors.
Email marketing campaigns
We offer various email marketing campaigns to help you find new prospects. Social media campaigns catches your audience only if they are online to see your advert. Email marketing is a like a mass online pamphlet drop that delivers your message to an email mailbox. It works well for giving recipients the opportunity to read your message on their terms.
Types of email campaigns:
Email prospecting campaigns
A solution for clients that prefer a personalized solution. Emails get sent out one by one with your email signature. This is well suited for B2B campaigns that want to include their signature. It leaves the impression that you sent out an individual email instead of an email campaign.
Business to consumer email campaigns
You can target consumers in south africa based on different lsm levels.
Business to business email campaigns
Choose between general business and person specific targeted campaigns.
Bulk email campaigns
Looking for volumes- no problem. Use our bulk email campaign solution to blast your free offer all over South Africa. We have a mass B2B database that provides great opportunity for your business.
Targeted SMS marketing campaigns
SMS marketing provides an opportunity to reach your audience on their mobile device. It has the highest open rate and provides a quick response. It’s best suited for campaigns directed at consumers. Targeting options available that include car owners, home owners, government employees and students.
Viral social media competitions
Triple your traffic with viral campaigns promoted on social media. We use contest software with features to drive viral campaigns on social media.
Examples of awareness campaigns
1.Grow your social media following on any platform including Facebook, LinkedIn, Twitter, Instagram, YouTube, Ticktock etc.
2. Find people to attend your webinar | YouTube or Facebook live broadcast
3. Drive traffic to educational your blog articles
4. Promote your educational YouTube video
5. Promote a competition
6. Promote your eBook or short training course
How it works
You can use our campaign traffic services to promote your educational content. This is a solution to grow your audience and not focus on sales so we do not run any sales promotions.
We take your campaign to the market. All you need to do is provide us with your advert and we will handle the distribution for you.
The purpose is to provide a solution for clients to find new prospects every month. This will provide a continual flow of leads that can turn into paying clients.
For more information about our campaigns please complete our form below to discuss your campaign.