MailerLite email marketing for small business
ReviewsSoftware reviews global


3 Mins read

Mailerlite is a web based email marketing tool trusted by more than 600 000 users around the globe. The platform is best suited for individuals, start-ups and small to medium businesses.
Staying true to its name, Mailerlite delivers on simplicity and reliability. It’s an affordable but powerful email marketing software with the right features.

Key features

1. Campaigns

Use Mailerlite’s beginner-friendly drag and drop builder to create beautiful campaigns that convert. You can promote your blog post, products or services, webinar or events within a few minutes.
There are four campaign types to choose from:

  • Regular: The classic email campaign.
  • A/B split: Split-test two different email formats. Use this feature to determine the best campaign for better conversions.
  • Auto-resend: This feature helps to resend previous campaigns to subscribers that didn’t engage. You can select between subscribers who didn’t open or didn’t click your emails.
  • RSS campaign: Set up a recurring campaign to send RSS push emails when you publish a new post.

There are reports available inside the campaign section. Mailerlite also automatically manages bounces for you.

2. Subscriber management

To improve your campaign metrics, it is important to personalize your campaigns. That’s why its advisable to categorize your subscribers correctly.
Here are a list of tools that Mailerlite provides to help you manage your subscribers:


Rules determine your segments. A subscriber gets included in a segment only if they meet the defined rules.


Groups is the same as “tags” in other email marketing tools. You can update your groups manually or with an automation rule.


Fields collect the user information and are handy for building forms. Mailerlite includes its own fields like name, last name, email, company or country. There is also an option to create custom fields to allow you to enter more detailed information.


The stats section is where you find your subscriber statistics. It provides you with information about average open rate, click, subscribe and unsubscribe rates.

Clean up inactive

This tab will help you remove inactive members that haven’t opened your emails after 6 months.

3. Forms

Use the forms to collect new subscribers. You can create pop ups, embedded forms and promotions.

Pop up forms

Use a dynamic pop-up form to convert your website visitors into newsletter subscribers. You can choose from a variety of pop-ups and customize your settings.

Embedded sign up forms

Design forms that fit your web page look with an easy to use form builder. Change the text and add custom fields without coding skills.

Promotion Popups

Improve your user experience by delivering timely messages to your website visitors. You will be able to customize a template and set the timing of all pop-ups on your dashboard.

4. Sites

The sites section provides advanced features for you to grow your audience.

Landing pages

Generate more leads with landing pages. Mailerlite provides pre-built templates or a drag and drop builder. You can also use a custom sub domain to host the page on your domain.


You can now create a professional website by using the free drag & drop website builder. This is a great tool to design a smart website in a few clicks.

5. Email automation

The email automation feature helps you guide your customers. You can automate your work flows to assist during every step of their journey. Setup your workflow once and reach the right customers at the right time.

6. Integration

Mailerlite integrates with many different software programs. It’s easy to integrate Mailerlite with wordpress through the free plugin.

All features

Create campaigns

  • Drag & drop newsletter editor
  • Custom HTML editor
  • Rich-text editor
  • Newsletter templates
  • Built-in photo editing
  • File manager
  • Mobile-friendly email newsletters
  • E-commerce campaigns

Grow subscribers

  • Pop-up subscribe forms
  • Landing pages
  • Embedded signup forms
  • Subscriber management
  • Unsubscribe page builder
  • Website builder


  • Email automation
  • RSS campaigns
  • Deliver by time zone
  • Auto resend
  • A/B split testing
  • Segmentation
  • Personalization
  • Interest groups (tagging)

Track results

  • Email newsletter reports
  • Click maps
  • Opens by location


  • Integrations
  • Developer API


  • User permissions
  • iPad subscribe app
  • MailerPro
  • Dedicated IP
  • Custom landing page design
  • Custom email template
  • Premium features
  • iPhone email marketing app


  • $0/month (free): up to 1,000 subscribers; up to 12,000 emails per month; with limited features.
  • $10/month: up to 1,000 subscribers; unlimited emails per month; access to all features.
  • $15/month: 1,001 to 2,500 subscribers; unlimited emails per month; access to all features.
  • $30/month: 2,5001 to 5,000 subscribers; unlimited emails per month; access to all features.
  • $50/month: 5,001 to 10,000 subscribers; unlimited emails per month; access to all features.

How to open an account

Mailerlite provides a reliable and affordable platform for you to communicate with your clients.
Ready to sign up? Please visit
to open your free account.

Thank you for your support.

Related posts
Reviewssms marketingSoftware reviews south africa

SMS marketing platform

3 Mins read
Our provider has been in business since 2009 and is a trusted name in the SMS industry. Their user friendly online bulk… Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)

Leave a Reply

Your email address will not be published. Required fields are marked *