Marketing Skills for the Entrepreneur
The words ‘Selling’ and ‘Marketing’ are often confused so lets make sure that we understand the difference. Even at the most senior corporate levels of there is some confusion here so let’s see if we can sort this out.
Traditionally marketing is based on the 4 P’s.
Product – Price – Place – Promotion
Marketing includes researching consumer trends and developing the products in line with these trends; planning the advertising campaigns; controlling the public relations department and it’s output; developing the sales approach; encouraging an appropriate corporate image; handling the social media; designing the brochures, website and mobile app, preparing annual reports and any other media that would be seen by a potential customer.
Getting more customers
Business is all about attracting customers and then keeping them. The more customers you have the more sales you will make.
It is 5 times more expensive to get a new customer than it is to keep and existing one. It is 15 times more expensive to get a customer back that you lost in the past.
In this course we explore how to dramatically grow your customer base and how to hang on the them when you have them.
- Your strike rate
- Where do new customers come from
- Cold calling – warm calling
- The itch
- Beat the competition- do things differently
- Become a customer first
- Some people don’t like me
- Make close friends
Virtual training events
Join one of the public online events:
R695 per person
Arrange a private event for your employees:
R8900 for half a day for up to 15 people. Add additional employees for R500 per person
R16800 for half a day for 30 people and above.